الاهتمامات البحثية
الاتصالات التسويقية المتكاملة، وسائل الإعلام التفاعلية، الإعلانات، وسائل الاعلام الاجتماعية، مجتمعات العلامات التجارية على الانترنت، مشاركة المستهلكين في صفحات العلامات التجارية، بحوث الشبكة الاجتماعية، الإعلان الدولي، العولمة وتوطين استراتيجيات الإعلان، والإعلان في العالم العربي
البحث العلمي
Refereed Article Publications:
• Hanbazazah, A., Reeve, P., & Abuljadail, M. (2023). Comparative Analysis of the Impact of Advergames on Cultural Outcomes in the United Kingdom and Saudi Arabia. International Business Research, 16(2).
• Abuljadail, M., Khalil, A., Talwar, S., & Kaur, P. (2023). Big data analytics and e-governance: Actors, opportunities, tensions, and applications. Technological Forecasting and Social Change, 193, 122612.
• Joa, C. Y., Abuljadail, M., & Ha, L. S. (2023). YouTube self-directed learning in the US and Taiwan: an application of the personal responsibility orientation model. Online Information Review.
• Hanbazazah, A., Reeve, P., & Abuljadail, M. (2022). Impact of Advergames on Consumer Behaviour: A Study Based on Flow Theory. International Business Research, 15(12), 1-64.
• Hanbazazah, A., Reeve, P., & Abuljadail, M. (2022). Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia. International Journal of Marketing Studies, 14(2), 113-120.
• Hanbazazah, A., Reeve, P., & Abuljadail, M. (2022). Influence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour. International Business Reseach, 15(8).
• Abuljadail, M., Harmon, M., & Ha., L. (2021) ‘Beyond Global Youth Culture: A Cross-National Comparison of YouTube Usage across the United States, Saudi Arabia, and Taiwan’, International Journal on Media Management, DOI: 10.1080/14241277.2021.1981906
• Ha, Louisa, Mohammad Abuljadail, Claire Joa and Kisun Kim (2021). ‘Personalized vs. Non-Personalized Recommendations: How Recommender Systems, Recommendation Sources and Recommendation Platforms Affect Trial of YouTube Videos among Digital Natives in Saudi Arabia,’ Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2020-0384
• Abuljadail, M., & Badghish, S. (2021). Exploring Type of Strategies Used by Global Brands to Engage the Saudi Consumers More in Brands’ Facebook Pages in Saudi Arabia in Terms of “Like, Share and Comment”, Arab Journal of Administration, Vol. 41 (1), pp. 405-416.
• Abuljadail, M. (2021) ‘News and Online Content in the Fight Against Fake News’, JKAU/ Arts and Humanities,. Vol. 29, pp. 654-663. DOI:10.4197/Art.29-3.24
• Abuljadail, M. and Ha, L. (2019) ‘What Do Marketers Post on Brands’ Facebook Pages in Islamic Countries? An Exploratory Study of Local and Global Brands in Saudi Arabia’, Journal of Islamic Marketing, Vol. X, No. 3, pp. 1272-1287.
• Abuljadail, M. and Ha, L. (2019) ‘Engagement and brand loyalty through social capital in social media’, Int. J. Internet Marketing and Advertising, Vol. 13, No. 3, pp.197–217.
• Abuljadail, M., Yun, G., & Badghish, S. (2019). Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook. International Journal of Marketing Studies, vol. 11, no. 3; ISSN 1918-719X E-ISSN 1918-7203
• Ha, Louisa, Ying Xu, Chen Yang, Fang Wang, Liu Yang, Mohammad Abuljadail, Xiao Hu, Weiwei Jiang, Itay Gabay (2018). Decline in News Content Engagement or News Medium Engagement? A Longitudinal Analysis of News Engagement since the Rise of Social and Mobile Media 2009-2012. Journalism: Theory, Practice and Criticism. doi: 10.1177/1464884916667654
• Weiwei Jiang, Ha, Louisa, Mohammad Abuljadail, Saud Alsulaiman (2017). Item Non-response of Different Question Types and Formats in Mixed-mode Surveys: A Case Study of a Public Broadcasting TV Station’s members. Journal of Communication and Media Research.
• Yang, L. ,Ha, L.,Wang,F., & Abuljadail, M.(2015). Who Pays for Online Media Contents: Generation Y or Older Generation? Special issue on Social media, the Digital Revolution, and the Business of Media. International Journal on Media Management, 17(4), 277–294. doi: 10.1080/14241277.2015.1107567
• Magsamen-Conrad, K., Dowd, J., Abuljadail, M., Alsulaiman, S. A., & Shareefi, A. O. (2015). Life-course differences in the uses and gratifications of tablets: Implications for older adults. Computers in Human Behavior, 52, 96-106. doi: 10.1016/j.chb.2015.05.024 PMID: 4412023
• Ha, L., Abuljadail, M., & Jiang, W. (2014). International Advertising. Oxford Bibliographies Online: Communication. doi: 10.1093/obo/9780199756841-0153
B. Refereed Book Chapters:
• Abuljadail, M. (2018). Users and Nonusers of YouTube and Online Video Services. In Louisa Ha (Ed.). The Audience and Business of YouTube and Online Videos, Rowman & Littlefield.
• Abuljadail, M., Ha, L., Wang, F., & Yang, L. (2015). What Motivates Online Shoppers to "Like" Brands' Facebook Fan Pages? In Anabela Mesquita & Chia-Wen Tsai (Eds.). Human Behavior, Psychology and Social Interaction in the Digital Era. Hershey, PA: IGI Global.
C. Refereed Conference Paper Presentations:
• Joa, C. Y., Abuljadail, M., & Ha, L. (2022). Investigating Learner Traits and Perceived Benefits of Certification Affecting Self-Directed Online Skill Education Adoption Intentions: A Mixed Method Approach During the COVID-19 Pandemic. 2nd place winner of the open paper category. As a competition winner by the Media Management Programming and Marketing Division. Broadcast Education Association Annual Conference, Las Vegas, Nevada, U.S.A
• Hanbazazah, A., Reeve, C., & Abuljadail, M. (2021). Impact of Advergames on Brand Outcomes among Saudi Players. Paper presented at The Asian Conference on Arts & Humanities 2021.
• Abuljadail, M., Harmon, M., & Ha, L. (2021). Beyond Global Youth Culture: A Cross-National Comparison of YouTube Usage Across the United States, Saudi Arabia, and Taiwan. Paper presented at the 2021 National Communication Association’s Convention, November 18-21, 2021, Seattle, Washington.
• Joa, C. Y., Abuljadail, M., & Ha, L. (2021). YouTube self-directed learning in U.S. and Taiwan: the application of the personal responsibility orientation model. Paper presented at the 2021 the International Association for Media and Communication Research Annual Conference, Nairobi, Kenya, Virtual.
• Ha, L., Abuljadail, M., Joa, C. & Kim., K. (2019). Recommendation is the New Personalized Advertising? How Recommender Systems, Recommendation Sources and Recommendation Platforms Affect Trial of YouTube Videos among Digital Natives. Paper presented at the 2019 Annual International Communication Association (ICA) Conference., Washington, DC, May 24-28.
• Abuljadail, M. & Ha, L. (2018). Engagement and Brand Loyalty Through Social Capital: How Social Media Marketing Utilizes Social Capital for their Benefit. Paper presented at the 2018 Broadcast Education Association Annual Conference. 2nd place winner of the open paper category. As a competition winner by the Media Management Programming and Marketing Division.
• Abuljadail, M., & Yun, G. (2017). Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago (The Media Management, Economics, and Entrepreneurship Division).
• Abuljadail, M., & Yun, G. (2017). Networking Among Brands on Facebook: Analysis of Local and Global Brands in Saudi Arabia. Paper presented at the Broadcasting Education Association, Las Vegas. Second place award for the Management Marketing & Programming Interest Division open paper contest.
• Abuljadail, M. (2016). Effectiveness of Global and Local Brands’ Facebook Strategies in Engaging the Saudi Consumer. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference (International Communication Division), Minneapolis, MN, August 4-7
• Abuljadail, M. (2016). Online Communities and its Role in Empowerment and Development Communication. Paper presented at the Broadcasting Education Association, Las Vegas. 1st Place award for the Multicultural Studies Division open paper contest.
• Abuljadail, M. (2016). Open-ended Questions and Mixed-mode Survey? A comparison between Telephone Survey and Online Survey. Paper presented at the Broadcasting Education Association (Research Division), Las Vegas, NV, April 17-20.
• Abuljadail, M. (2016). Sense of Virtual Brand Community and its Association with Brand Loyalty and Sense of Virtual Community. Paper presented at the 2016 Broadcast Education Association Annual Conference (Research in-progress Division), Las Vegas, NV, April 17-20.
• Abuljadail, M. (2015). Advertising research in the Arab world: A narrative review. Paper presented at the annual meeting of the National Communication Association (International and Intercultural Communication Division), Las Vegas, NV, November 19-22.
• Magsamen-Conrad, K., Abuljadail, M., Alsulaiman, S. A., Shareefi, A. O., & Dowd, J. (2015). Life-course differences in the uses and gratifications of tablets: Embracing opportunities for older adults. Paper presented at the annual meeting of the National Communication Association (Mass Communication Division), Las Vegas, NV, November 19-22.
• Abuljadail, M. (2015). What Do Brands Post on Facebook Anyway? An Exploratory Study of Local and Global Brands in Saudi Arabia. Paper presented at the International Regional Conference, Association for Education in Journalism and Mass Communication, Santiago, Chile, October 15-17. 2nd Place student paper award.
• Ha, L, Gabay, I, Xu, Y, Abuljadail, M, & Yang, L. (2015). Professional Use of Social Media in Leveling the Playing Field for Disadvantaged Media Scholars. Paper presented at the International Regional Conference, Association for Education in Journalism and Mass Communication, Santiago, Chile, October 15-17.
• Abuljadail, M., Liu, Y., & Fang, W. (2014). What Motivates Online Shoppers to “Like” Brands’ Facebook Fan Pages? Paper presented at the Media Management and Economics Division, Association for Education in Journalism and Mass Communication, Montreal, Canada, August 6-9.
• Ha, L, Xu, Y, Yang, C, Wang, F, Yang, L, Jiang, W, Abuljadail, M, Hu, X., & Gabay, I. (2014). News Content Engagement or News Medium Engagement? A Longitudinal Analysis of News Consumption since the Rise of Social and Mobile Media 2009-2012. Paper presented at the Mass Communication and Society Division, Association for Education in Journalism and Mass Communication, Montreal, Canada, August 6-9.
• Yang, L, Fang, W & Abuljadail, M. (2014). Who Pays for Online Media Contents: Generation Y or Older Generation? Paper presented at the 2014 Broadcast Education Association Annual Conference. 1st Place Debut award by the Media Management Programming and Marketing Division.